What's in a name? (Hint: rhymes with grand.)

Do you ever use nouns as adjectives? 

For example...as teenagers in the 90's my friends and I used to say, "That is the bomb!" if we really liked something or we would say, "That is so not the bomb!" if we didn't.  Of course, every adult within earshot would look at "us crazy kids" and ask for an interpretation.

Sidenote: Now "the bomb," although humorously nostalgic for me, has taken on the same "mom, please don't say that in front of my friends" quality for my children that "groovy" had for my generation.

But seriously...think about it.  If the name of your school was as an adjective...what would it mean?  At my school, "That is so Parish" would mean genuine, unpretentious, welcoming and innovative.

Once you can determine the emotions your school's name evokes, then you have the beginnings of your brand messaging.

Don't like your brand?  That is way beyond what any blog can do for you…it may be time to call in the consultants.