Saturday, December 31, 2011
Thoughts on Viewbooks
Click on the book above to see a digital version of the current Parish Episcopal School viewbook. You will notice that it is short & sweet and represents our brand well. The purpose of a modern-day viewbook is to provide potential parents and students with a physical piece that entices them to visit your website for more information, but is too nice to throw-away. (My number one goal of developing any printed piece with a desired shelf-life is to keep it out of the recycling bin as long as possible.)
We developed our new viewbook with DL&a, an amazing group out of Addison, Texas who are innovative, open-minded and amazing to work with. The project was delivered on time and on budget. It extended over a four-month period and even though it could have been completed earlier, James Lacey and Bob Dennard intentionally wanted to spend time to get to know our unique community in order to develop a look that properly represents our culture.
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